In the inaugural episode of “How She Got Here,” Cass Cross interviews Ashley Ching, founder and CEO of Inhaven, and BigCommerce Product Manager Mackenzie Mayer. To present unique stories of women and femme-identifying individuals, Cass and her guests discuss their projects and career trajectories.
Ashley’s Leap: From Corporate to Entrepreneur
Cass Cross juxtaposes Ashley Ching’s more traditional career path with Mackenzie Mayer’s unconventional professional trajectory. Ashley Ching explains that she studied Economics at Denison University before beginning her career at Deloitte, where she worked for over three years. After her time with Deloitte, Ashley started what would become a very successful career with Tiffany and Co., which began with category management and ultimately led to her position as Senior Director of Global Merchandising Operations. Before becoming the founder and CEO of Inhaven, Ashley also spent time with The Home Depot as their Head of Merchandising at The Company Store.
From Ultrasound Boutique to Product Manager: A Look at Mackenzie Mayer’s Diverse Career
Mackenzie Mayer explains that she “took the long way around when it comes to college.” Mackenzie points out that while she didn’t graduate from college until her 30s, her professional life in eCommerce began when she started a boutique ultrasound business called Peek-A-Boo Boutique with her mother. Mackenzie elaborates that while working with Peek-A-Boo Boutique, she took classes at Western Governor’s University online. She points out that the flexibility offered by online universities allowed her to complete a bachelor’s degree in Cloud Computing in a year and a half by demonstrating competency through project-based learning, exams, and attaining various professional certifications. Mackenzie points out that she graduated with 12 industry certifications. Currently, Mackenzie is a Product Manager at BigCommerce.
Trio of eCommerce Powerhouses: Inhaven, Cronix, and BigCommerce

Cass Cross points out that while Ashley Ching and Mackenzie Mayer took very different paths in the eCommerce world, their professional lives are interwoven. Ashley’s company, Inhaven, is a client of Cronix LLC, the eCommerce agency led by Amandeep Singh, where Cass is the Director of Strategic Partnerships. At the same time, Mackenzie Mayer works directly with Inhaven and Cronix to ensure that Inhaven’s website is up-to-date with BigCommerce’s newest product innovations, as Inhaven utilizes the BigCommerce eCommerce platform.
Don’t miss out! Tune into LinkedIn, YouTube, Spotify, TikTok, and Instagram to listen to the full podcast and discover how these two women built their successful careers in eCommerce. Gain valuable insights from their unique journeys.
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