‘The details are not the details. They make the design.’ – Charles Eames.
This sentiment by the trailblazing industrial designer Charles Eames rings especially true for Lindsey Scoggins, who built her fine jewelry brand, believing every gem tells a deeper story.
In our newest episode of the How She Got Here podcast, Lindsey sat down with our VP & Strategic Partnerships Director, Cass Cross, to share how she turned her passion for architecture and diamonds into a thriving company.
Gone are the days when luxury jewelry was all about big brands and bigger budgets. Lindsey’s custom jewelry business defies the notion that only behemoth retailers can thrive.
Read on as we share episode seven’s highlights, where Lindsey reveals her blueprint for success, involving meticulous design and a forward-thinking digital approach. Plus, we offer insights into how Cronix supported Lindsey’s journey with cutting-edge jewelry store web development and more!
Lindsey Scoggins’ Journey from Corporate to Custom Jewelry
Long before launching her own custom jewelry studio, Lindsey worked in the corporate retail world, specifically at Zales. A chance encounter with a recruiting team opened her eyes to the jewelry industry.
It was a path Lindsey never expected, given her architectural background. Over nearly a decade in the corporate office, she gained invaluable experience in product development, supply chain logistics, and large-scale merchandising.
Yet, something was calling her to venture into a more personal, custom-driven space. She saw a need for high-end, one-of-a-kind pieces that embodied storytelling and design excellence. Armed with big-brand expertise and a passion for quality, she took the leap into entrepreneurship.
How Lindsey’s Background in Architecture Shaped Her Design Aesthetic
Far from being a random detour, Lindsey’s studies in architecture laid the foundation for her approach to fine jewelry. She loves the technical challenge of engineering shapes and structures and then infusing each piece with symbolic storytelling.
Her eye for detail, proportion, and structure became a signature element of her brand, Lindsey Scoggin Studio. She tells Cass that every ring, bracelet, or necklace is crafted with architectural precision, ensuring each piece is as enduring as the memories it’s meant to celebrate!
Transitioning from Zales to Her Own Brand
Making the switch from a corporate giant to a custom jewelry business was no small feat. After relocating to New York City for personal reasons, Lindsey took a role with a major diamond manufacturer, digging even deeper into the technical side of the industry.
This hands-on exposure to manufacturing and design ultimately gave her the confidence to launch her own line.
Ultimately, she incorporated Lindsey Scoggins Studio in 2017! She stood out by focusing on made-to-order pieces for women. Custom fine jewelry was a niche waiting to be refined, and Lindsey seized that opportunity.
The Role of Digital Presence in the Jewelry Industry
For a space as tactile and intimate as luxury jewelry, you might think online channels would be secondary. In reality, today’s consumers are well-informed, digitally savvy, and often start their research well before stepping into a showroom.
Lindsey understood this shift. She knew digital marketing for jewelers needed a beautiful website packed with relevant content and eCommerce features.
She went for custom eCommerce web development to attract new clients from around the world, which became an indispensable part of her strategy.
The Shift from Brick-and-Mortar to Jewelry eCommerce Platform
During the conversation with Cass, Lindsey shares a profound insight into how the jewelry industry has evolved drastically in the past decade.
Independent jewelers with single-location storefronts are increasingly giving way to direct-to-consumer (D2C) brands that use eCommerce SEO for jewelry and other digital strategies to connect with customers globally.
While many luxury buyers still enjoy in-person consultations, they rely heavily on online research to discover designers and finalize decisions. Lindsey notes that her website’s 3D configurator and digital storytelling often pique a client’s interest before any face-to-face conversation.
Importance of eCommerce Websites for Jewelry Brands
Jewelry eCommerce development is about capturing a brand’s core identity. For a custom jewelry brand like Lindsey’s, a solid online experience is a virtual gateway to her design studio. Lindsey shares how custom eCommerce web development helped her implement features like interactive product views, intuitive navigation, and configurators. This helped her build trust and transparency, especially with items as valuable and sentimental as fine jewelry.
How Cronix Helped Build Lindsey Scoggins’ Online Success
Interestingly, Lindsey Scoggins and Cronix go a long way back! Our eCommerce development agency specializes in turning ambitious visions into digital realities.
Within the episode, Lindsey shines the spotlight on how Cronix’s services helped establish her brand’s remarkable story and exquisite craftsmanship online!
From Shopify development services to specialized development strategies, our team crafted a site experience that melds luxury with modern convenience.
Designing a Luxury eCommerce Website with Cronix
When you’re talking about high-end jewelry, aesthetics and function must intertwine perfectly. That is why Cronix delivers best-in-class jewelry web design services, taking care of the minutest of details.
For Lindsey Scoggins Studio, we also tackled the technical underpinnings. Our jewelry website developer team integrated strong security features, simplified navigation, optimized product pages, and more.
Lessons for Aspiring Jewelry Entrepreneurs
Lindsey’s path from corporate retail to custom studio holds lessons for any aspiring entrepreneur. Here are a few chunks of practical wisdom you will take away from the episode:
- Don’t Skip the Learning Stage
Gain industry knowledge—either at a large corporation or under a seasoned mentor—before setting out on your own.
- Welcome Change
Lindsey’s move to New York shifted her perspective, eventually opening new doors for her brand. Let’s just say that stepping out of your comfort zone is worth it!
- Focus on What Makes You Unique
Whether it’s an architectural design approach or a specialized service, stand out by doing what you do best.
- Invest in Digital
A strong online presence is indispensable for building credibility and reaching discerning customers.
The Importance of Online Marketing & SEO for Jewelry Brands
For high-end luxury goods, trust and credibility matter immensely. Strong online jewelry store strategies, including SEO, content marketing, and social media, position you as a credible authority.
Lindsey and Cass discuss how this approach allows you to cut through the noise, particularly in a market where countless brands vie for attention.
Integrating website design for jewelry brands with consistent online marketing is a recipe for attracting more leads and converting browsers into buyers. And Lindsey’s soaring average transaction values during the pandemic testify to the power of an optimized digital footprint!
How to Build a High-Converting eCommerce Jewelry Store
Turning your jewelry designs into a successful custom jewelry business might seem overwhelming. But Lindsey proves you can do it with the right mindset and strategy.
Let’s quickly walk through Lindsey’s must-haves for building a high-converting online jewelry store that turns visitors into loyal customers.
- Select the Right Platform: Look for an eCommerce platform development solution that allows for easy scalability.
- Create an Immersive Design Experience: High-quality images, detailed product descriptions, and interactive features, like 3D configurators, enhance customer confidence.
- Prioritize SEO & Content: Combine strategic keywords with engaging storytelling to bring in qualified traffic.
- Optimize Checkout & Payment Security: Luxury buyers expect a frictionless, safe checkout process. Ensure your systems are ironclad!
- Partner with Experts: Whether you need Shopify migration experts or full-fledged eCommerce services, align yourself with professionals who understand luxury retail’s technical and creative nuances.
Catch Lindsey’s Uncut Wisdom on the How She Got Here Podcast
It’s incredible what can happen when you align your talents with the right strategy. Lindsey Scoggins’ journey shows us that creating beautiful products is only half the battle. You also need a supportive community and a platform that reflects your brand’s soul.
So, tune into Episode 7 of the How She Got Here podcast to discover how you can build a thriving jewelry brand that’s equal parts artistry and innovation!
And if Lindsey’s success resonates with you, imagine what you could achieve with the right digital solutions and a partner eCommerce development agency.
If you’re looking for solutions like headless commerce for jewelry, Cronix is here to help. With over 13 years of industry expertise, our full-service eCommerce agency specializes in bringing jewelry brands online with precision and innovation.
Having worked on numerous jewelry ecommerce development projects, we have some of the best ecommerce developers who understand the industry’s nuances!
Why wait? Get a Free Consultation today and learn how we can turn your vision into a thriving online venture, just like we did for Lindsey Scoggins!
How She Got Here, powered by Cronix, is grateful to our guest for sharing her journey. We hope Lindsey’s story inspires you to think bigger, aim higher, and embrace your creative side.