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From Discovery to Order: Using AI to Power the Customer Journey

Thur, July 17th
12 PM EST | 9am PST
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Learn How AI is Rewriting the B2B Buyer Journey

Why You Should Care

B2B buyers don’t want to shop, they want to solve.

And AI is changing how they do it.

This isn’t about future trends. It’s what your buyers expect right now: instant answers, zero friction, and a path to the exact part they need, without picking up the phone.

In 45 minutes, we’ll show you how the smartest teams are flipping the script on B2B commerce.

What You’ll Walk Away With

  1. The AI Buyer Journey, Mapped Out: Four key touchpoints where AI is doing the heavy lifting, from first search to final order.
  2. Search That Doesn’t Suck: How Conversational Search, Visual Search, and Smart Response destroy “zero results” experiences and drive revenue.
  3. The New Role of Sales Reps: Shopware’s Digital Salesrooms are bridging the gap between old-school reps and modern eCommerce, and winning deals faster.
  4. Serving Every Buyer, Not Just the Digital Natives: Whether it’s a photo upload, live chat, or a 20-year vendor relationship, AI meets every buyer where they are.

Who Should Be There

This is for B2B eCommerce and digital leaders who:

  • Are tired of clunky buyer journeys
  • Want to bridge sales + eCommerce (without internal turf wars)
  • Know AI is the future, and want practical ways to deploy it now

Can’t Make It Live?

Register anyway. We’ll send you the recording.

Speakers

Amandeep Singh

CEO & Director of Web Development at Cronix

Aman is founder and CEO of Cronix, a leading eCommerce agency known for architecting scalable, high-performance digital solutions for B2B brands. With over 15 years of experience in web development, he has helped global brands modernize their digital infrastructure across a range of techstacks & platforms, including using headless commerce, composable architecture, and strategic integrations. Amandeep brings a practitioner’s perspective on how to solve real-world performance challenges with elegant engineering.

Jonathan Meyer

Senior Sales Engineer at Hawksearch

Jonathan is a highly skilled Sales Engineer known for his unique ability to translate complex technical information into easily digestible insights. With extensive experience in technical support, Jonathan specializes in providing compelling technical demonstrations of eCommerce solutions to B2B, B2C, and Enterprise companies of all sizes.

Jeremy LaDuque

SVP Partnerships, Hawksearch

Jeremy LaDuque is the Senior Vice President of Partnerships at Hawksearch, where he leads strategic alliances to drive growth and innovation in AI-powered search and recommendations. With over 20 years of experience in digital commerce, SaaS, and marketing technology, Jeremy is passionate about helping businesses leverage advanced search solutions to deliver better customer experiences and accelerate revenue.

Jason Nyhus

GM Shopware US, Inc.

A local of the twin cities, serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, and enables retail brands to quickly scale their businesses and easily sell across every channel. He was previously SVP of sales, marketing and partnerships at Digital River. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in ecommerce, driving revenue growth and market adoption in the technology industry. His global expertise spans various product/service types, including SaaS, E-commerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics.

Event Partners

Cronix

Cronix is a full-service digital agency providing best-in-class web design, development, integration, business automation, and digital marketing services. With the most BigDev Certified developers in the BigCommerce ecosystem and BigCommerce B2B Certified, Cronix is your trusted partner to tackle the most complex websites and unique use-cases. Thanks to their flexibility and expertise in a wide range of online services, they have the capabilities to handle any industry at any size, from start-ups to Fortune 500 companies, high-SKU D2C apparel to B2B home goods, and small online storefronts to large multi-channel retailers. Above all else, Cronix is committed to being the most transparent, honest web development agency in the industry.

Shopware

Performance, agility, and top-of-the-line security, fused into one powerful ecommerce software. Whether you’re the biggest global business player or on your way to becoming one – with Shopware you have everything you need to grow steadfast in a fast-paced world.

HawkSearch

Smart autocomplete, relevant recommendations, and AI-powered intelligence that learns customer behavior to personalize the search experience for each unique visitor to boost conversions and increase AOV.