In this bonus segment of “How She Got Here,” Cass Cross sits down with Paul Dabrowski and Lance Owide to discuss their insights into ecommerce, gleaned from their experience working with BigCommerce, as well as the challenges that inhere for women striving for roles in tech leadership and how they do their part to support the women in their personal and professional lives.
Revolutionizing B2B Commerce: The Vision of Paul and Lance
As a global B2B manager for BigCommerce, Paul Dabrowski advances digital maturity in enterprise e-commerce by fostering partnerships with System Integrators, Digital Agencies, and Digital Transformation Consultants. Lance Owide, the General Manager for B2B at BigCommerce, is responsible for the success of manufacturers, distributors, and wholesalers on the BigCommerce platform. BigCommerce works with partners like Cronix LLC an ecommerce agency to innovate the ecommerce environment.
Supporting Women-Led Businesses – The Inhaven Case Study
During this discussion, Cass explained that she sees both Paul and Lance as incredibly supportive of women in the tech industry. Cass points to BigCommerce’s work with Inhaven as an example of Paul and Lance empowering women-led businesses. Paul explained that Inhaven’s founder and CEO, Ashley Ching, impresses him with her ambition and the compelling clarity with which she conveys the value of her business. Similarly, Lance emphasized Ashley’s expertise in the industry, noting that she understands the nuances of her client’s challenges while effectively delivering innovative solutions. Both Paul and Lance explained that they are excited to help Ashley bring her expert understanding of the short-term vacation rental industry to the ecommerce landscape. Cass echoed her guests’ admiration for Ashley’s work with Inhaven. Cass explains that Cronix LCC takes pride in the elegance of Inhaven’s website and the positive user experience their partnership has created.
Cass opened the conversation to a general discussion about her guests’ perspectives on upcoming B2B ecommerce trends. Lance and Paul both suggest a paradigm shift away from the insular nature of B2B that stultifies the participation of new voices from female stakeholders towards a more inclusive environment that prioritizes innovative ecommerce ideas. They suggested that the work done in the B2B industry to make the space more inclusive lays the foundation for a very different future for women in tech.
Lance and Paul Highlight Key Innovations from BigCommerce’s BigSummit 2024
During their discussion about industry trends, Lance and Paul highlighted some of the innovations that were announced at this year’s BigSummit conference that was held at the historic Austin City Limits Live venue, such as the release of Catalyst, BigCommerce’s reference architecture for headless storefronts. BigCommerce also acquired Makeswift, a visual editor for online storefronts, and has plans to integrate it into Catalyst. This exciting new ecommerce development would allow business owners to deploy a headless storefront with a click of a button and to customize their storefront with Makeswift’s drag-and-drop innovations. Lance characterized these developments as “at the bleeding edge of what is possible in ecommerce.”
Partnering with Cronix LLC for eCommerce Excellence
If you still feel stuck after listening the entire podcast, remember that you’re not alone on this journey—our team at Cronix is here to guide you through each eCommerce development step. Don’t hesitate to reach out for a complimentary consultation.