As your online store grows, so do your business needs. What started as a small, manageable eCommerce operation can quickly become overwhelming if the platform you’re using doesn’t evolve with you. This is where BigCommerce can help a lot!
The platform offers a robust, scalable solution for businesses aiming for long-term success.
From increased traffic and product expansions to limitations on your current platform, recognizing some signs early on can ensure that your business continues to scale smoothly without interruptions.
In this blog post, Cronix helps you identify the five signs indicating it may be time for eCommerce replatforming.
What Is eCommerce Site Migration?
In simple terms, eCommerce replatforming is the process of moving an eCommerce website from one platform to another. This involves transferring data, content, systems, and integrations to the new platform.
Advantages of BigCommerce Migration and Replatforming
Migrating to BigCommerce can offer several advantages for eCommerce businesses looking to amplify their digital presence and sales. Here are some of the many benefits you can expect when you migrate to BigCommerce:
Enhanced Performance and Scalability
BigCommerce is a cloud-based platform built for high-volume traffic and transactions. Moving to the platform can ensure your website can handle increased demand as your venture grows and prevent slow loading times and crashes.
Improved User Experience
The feature-rich BigCommerce platform offers multiple customization options to create a visually appealing online store. eCommerce platform migration can lead to higher customer engagement and conversion rates.
Potentially Better Sales & Revenue
If your current platform struggles to handle increased traffic or lacks tools to optimize conversions, you’re leaving money on the table. BigCommerce offers built-in features like advanced SEO capabilities, abandoned cart recovery, and easy third-party integrations that can supercharge your sales funnel.
Reduced Operational Costs
BigCommerce takes the heavy lifting out of website management by handling hosting, security, and updates for you. This means fewer demands on your in-house IT team and significant cost savings.
The platform offers cost-saving features like payment methods, automated customer service, and marketing and sales automation tools. Overall, BigCommerce migration services can be a worthwhile investment for your business.
Improved Marketing Capabilities
BigCommerce offers high-end eCommerce growth solutions and tools to optimize your digital store for search engines, making it easier to attract and retain organic traffic and improve your online visibility.
Access to a Wide Range of Integrations
BigCommerce can integrate with a vast ecosystem of third-party apps and services. Therefore, eCommerce replatforming can help expand your functionality and allow you to tailor your store to your specific requirements.
Expert Support
Unexpected bugs can always arise, so businesses need flexible customer support to succeed.
BigCommerce typically addresses all user needs by providing comprehensive customer support, including thorough documentation, tutorials, and a dedicated support team that is available to assist you throughout the migration process and beyond.
5 Clear Indicators It’s Time to Migrate to BigCommerce
eCommerce is experiencing rapid growth and shows no signs of slowing down. In this booming era, it’s essential to have an eCommerce platform that meets user requirements and operates without bugs.
BigCommerce is an excellent choice to fit your needs. If you’re still unsure about eCommerce platform migration, here are five signs that should convince you about making the switch:
Your Current Platform is Limiting Growth
- Scalability Issues: If your current eCommerce platform struggles to handle increased traffic, order volume, or product inventory, it’s a significant red flag. BigCommerce excels in scalability, allowing you to easily accommodate rapid growth without performance degradation.
- Feature Limitations: Is your current platform missing crucial features like advanced SEO tools, strong marketing integrations, or omnichannel selling capabilities?
If yes, these limitations can hinder your ability to compete and reach your full potential. Thankfully, BigCommerce offers a comprehensive feature set designed to empower businesses of all sizes. - Lack of Customization: If you need a highly customized storefront to differentiate your brand, your current platform might not provide the required flexibility. eCommerce replatforming to BigCommerce can mean a high degree of customization through themes, page builders, and APIs, allowing you to create a unique and engaging online shopping experience.
Struggling With Marketing and Sales
- Limited Marketing and Sales Tools: Does your current platform lack built-in marketing and sales tools? Are you struggling to capture customer data, run effective email campaigns, or offer personalized shopping experiences?
Well, BigCommerce has everything you need. It offers a host of built-in marketing tools for email marketing, customer segmentation, and abandoned cart recovery. - Poor SEO Performance: Is your current platform hampering your search engine optimization efforts?
Are you having trouble getting your products ranked in search results? BigCommerce is an SEO-friendly platform with built-in features that help you improve your site’s visibility and drive organic traffic. - Difficulties With Customer Acquisition: Are you struggling to attract new customers and keep the existing buyers engaged? Is your customer experience lacking?
BigCommerce provides various eCommerce growth solutions to enhance the customer experience, including personalized product recommendations, live chat support, and social media integration.
High Maintenance Costs are Draining Your Resources
Running an online store shouldn’t be a constant drain on your resources. If you’re facing excessive development costs, frequent and costly platform upgrades, or struggling with ongoing maintenance, it’s time to consider BigCommerce migration services.
Considering your resources, BigCommerce could be a cost-effective alternative with built-in features and managed updates.
You can significantly decrease development costs by using the platform’s extensive features or even outsourcing development to eliminate the burden. This frees you from the technical complexities!
Poor Customer Support
- Limited Customer Support Options: Is it difficult to get timely and effective support from your current platform provider? With BigCommerce, you won’t have to face long wait times and unhelpful responses. The platform delivers excellent customer support through various phone, email, and live chat channels!
- Lack of Documentation and Resources: Are you struggling to find the information and resources you need to use your current platform effectively? Does your platform provider offer limited documentation and training materials?
It’s not an issue with BigCommerce. The platform’s official resources have comprehensive documentation and tutorials. And if that’s not enough, there’s a community forum to help you get the most out of the platform.
Lack of Innovative Features
- Limited Future-Proofing: Maybe your existing platform is struggling to keep up with the latest eCommerce trends and technologies. If you are concerned about the platform’s long-term viability, eCommerce replatforming can be your next step.
BigCommerce is a constantly evolving platform with regular updates and new features, ensuring your online store remains competitive and future-proof. - Desire for a Modern and User-Friendly Platform: Are you looking for a more modern and user-friendly platform that can help you take your online store’s performance up a notch?
BigCommerce provides a sleek and intuitive interface, making it easy to manage your store and grow your business. - A Need for a More Flexible and Adaptable Solution: Looking for a more flexible and adaptable platform to accommodate your changing business needs? You can customize and integrate BigCommerce easily with various tools and services, allowing you to tailor your online store to your specific requirements.
Conclusion
Migrating to BigCommerce can be a significant decision and transformative for your business. If you’re noticing any of the five signs we discussed, it’s worth considering a switch.
If you’re looking to transition your current business to the BigCommerce platform, you’re already at the right place! Cronix is here to simplify the whole eCommerce migration process for you. Delivering world-class BigCommerce migration services, we are a BigDev-certified, award-winning full-service eCommerce agency with a team of expert BigCommerce designers and developers.
Our BigCommerce B2B Specialized Agency helps migrate all of your existing data, products, and operations to BigCommerce, ensuring a smooth and efficient transition to enhance your online presence.
Keen to know more? Just hit the ‘Contact Us‘ button, and let’s talk!